According to their website, Terrapin has an IPA in the tank and will be released soon. Being a pessimist, it is easy to see realistic situations and how the distribution of this beer will take place. Terrapin's website says that it is in the tank now, which tells me, it will finish fermentation and be bottled by the end of the year. After finding shelves all across Georgia, South Carolina and other parts of the south, people in the panhandle will finally start to hear about the new IPA.
Months of wondering where the new brew is will turn into heated discussions about why the panhandle is always last to receive new shipments. Finally, months of waiting we will find it on our shelves in August 2010.
Pessimistic or realistic thinking? You decide.
UPDATE!- Hopsecutioner has recently been bottled and should be on the market any week now. I say everyone goes to their stores and asks for it now.
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In terms of the state of Florida the Panhandle has the least demand for craft beer. It's getting better but still rather slow. For example: Avery has been in Florida for years. Not here. I'm working on that. Another example: Victory is rolling out right now in Florida. We are phase three of that roll out which means we'll see it February 2010. We have to create a demand and let the breweries see that their is a reason to be here and let the distributors see the beer they bring in will be sold. They know Orlando will sell craft beer because their is a market for it. By getting the beer nerds that are in the Panhandle united it creates a voice that can be heard more so than on the individual level. Get everyone you know on Beeradvocate. Get them buying the beer. It works trust me. My posting on BA got the attention of Shmaltz Brewing Company today. He wanted to let me know his beer is available to me. I already knew this and carry his beer but still. The people who bitch the most are heard first. I worked in New Orleans and it can work here.
ReplyDeleteCheers!
Beer Buddha
Dear Buddha,
ReplyDeleteThank you for your post. Please stay in touch and help spread the blog. I believe the more people learn about beer, the more they will try new beer.
-Jeremy